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WISC-TV statewide presidential primary poll

The WISC-TV Poll was conducted from February 13 through February 14, 2008. A total of 600 likely voters who vote regularly in state elections were interviewed statewide by telephone.   The poll was conducted by Research 2000 and was paid for by WISC-TV.


Those interviewed were selected by the random variation of the last four digits of telephone numbers. A cross-section of exchanges was utilized in order to ensure an accurate reflection of the state. Quotas were assigned to reflect the voter registration of distribution by county.


The margin for error, according to standards customarily used by statisticians, is no more than plus or minus 4% percentage points. This means that there is a 95 percent probability that the “true” figure would fall within that range if the entire population were sampled. The margin for error is higher for any subgroup, such as for gender or party affiliation.





Men                            277         (48%)               

Women                      323          (52%)


Democrats                  224         (37%)    

Republicans                197         (33%)     

Independents/Other     179          (30%)



NOTE: There was an over sample conducted among both Democratic and Republican primary voters totaling 400 respondents each. The margin for error among each sample is 5%.


QUESTION: If the 2008 Democratic Primary for President were held today, which of the following candidates would you vote for? (ROTATED):


                                   ALL      MEN     WOMEN                                                                  


Barack Obama             47%        53%          42%           

Hillary Clinton               42%       36%          47%            

Undecided                    11%       11%          11%             


                                  OBA     CLIN       UND                                                              


ALL                            47%       42%         11%


WHITE                       44%       45%         11%

BLACK                       84%        5%         11%

HISPANIC                   34%       54%        12%






QUESTION: If the 2008 Republican Primary for President were held today, which of the following candidates would you vote for? (ROTATED):


                                   ALL          MEN       WOMEN


John McCain                48%            53%           43%      

Mike Huckabee            32%            30%           34%      

Ron Paul                      7%              9%             5%     

Undecided                   13%             8%            18%


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