Priorities USA Chairman Guy Cecil today announced the launch of a new digital marketing campaign called “Let’s Be Honest” in four states, including Wisconsin.
The campaign is comprised of digital advertisements showcasing the personal stories of working-class Americans and their opinions on the economy under the Trump administration. Along with Wisconsin, “Let’s Be Honest” is also being launched in Florida, Michigan and Pennsylvania. All four are predicted battleground states in the 2020 presidential election.
“Every Democrat, every candidate from the top of the ticket to the bottom of the ticket, needs to focus on the economy,” Cecil said in a conference call with reporters.
Cecil said Priorities USA is looking to spend around $1.2 million every month on the campaign, with weekly spending totaling anywhere between $300,000 to $400,000. Wisconsin will receive roughly one-fourth of the funding.
Priorities Wisconsin today released examples of the advertisements that internet users can view and engage with. Cecil said the ads will be appearing on high-traffic platforms like Facebook and YouTube.
“We’ve launched the “Let’s Be Honest” campaign so that we can have an honest conversation between and among voters about the state of the economy,” Cecil said. “Digital is where we’re starting this conversation.”
See the release here.