American Bridge 21st Century in another TV ad features a former Trump voter who flipped to Joe Biden for economic reasons.

The ad is part of a two-week $4 million media campaign targeting seniors, veterans and rural voters in Michigan, Pennsylvania and Wisconsin. The organization told the ads in Wisconsin account for about $900,000 of the total over the next two weeks.

It’ll run in the Green Bay, La Crosse/Eau Claire and Wausau media markets in the state.

In the ad, a Buffalo County resident named Lori says she voted for Trump in 2016, but since then lost confidence in him. She says she’s tired of Trump lying and that Americans can’t trust him to rebuild the economy.

“He will never get the economy going again and the fact of the matter is he’s been lying from day one,” she says. “I absolutely trust Joe Biden to tell the truth, even if it’s painful. He understands our everyday life whereas Trump doesn’t get it.”

According to Advertising Analytics, American Bridge 21st Century has spent $8.6 million on media buys between Jan. 1 and the end of this week. That includes $3.3 million on broadcast TV, cable and radio in the Green Bay market and nearly $2.9 million in Wausau.

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