The Dem super PAC American Bridge has announced a new campaign in Wisconsin, Pennsylvania and Michigan designed to weaken President Trump’s support among seniors and rural voters.

The group said the 10-week, $20 million campaign, which runs through August, will include TV and radio. Ads will run in the Wisconsin markets of Green Bay/Appleton, La Crosse/Eau Claire, and Wausau/Rhinelander. Digital buys will be added as well.

The group said about $5 million of the buy will run in Wisconsin.

One of the ads features a man identified as John who says he lives outside of La Crosse and was in the Navy during the Vietnam conflict. He says he voted for Trump in 2016 but is supporting Joe Biden this year. In comparing the two, he says he can “bet my life” on most of what Biden has to say.

“I wouldn’t bet my life on the next three things that come out of Donald Trump’s mouth, because one of them will probably be a lie,” he says.

See the release here.

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