Progressives have announced a new effort dubbed A Better Wisconsin Together to serve as a hub for message development, testing and communications ahead of the 2020 elections.
The group also will be the new home for the liberal advocacy group One Wisconsin Now, which will merge as a project of A Better Wisconsin Together.
The overall effort, organized as 501(c)(4), will include rapid response and earned media as well as digital, TV and radio ads. The group will have an affiliated 527 organization that will focus on elections and independent political activities.
The board overseeing the new group is chaired by Michelle McGrorty, a veteran operative. She most recently worked for EMILY’s List before leaving this year to consult domestically and internationally. Her past work in the state includes leading Greater Wisconsin.
“With so much at stake in Wisconsin in 2020, A Better Wisconsin Together is bringing together what’s worked for progressives in the past along with new ideas and tactics using the best research and communications tools available,” McGrorty said.
Garrick Delzell, a national consultant for progressive organizations and campaigns, will serve as the group’s interim director and issue campaign senior adviser.
One Wisconsin Now Deputy Director Mike Browne and Digital Director Cody Oliphant are going to work for the new organization. OWN Director Analiese Eicher recently announced her departure from the group.