The RNC announced it will spend $25 million in Wisconsin and four other states over the final two weeks of the election.
Data from Advertising Analytics shows the party has committed $910,138 in Wisconsin between today and Nov. 3. But that comes as the Trump campaign cut more than $1.5 million that it had reserved in the state over the same period.
The RNC buy will include ads that target seniors, a group the president has struggled with, according to recent polling.
Advertising Analytics captured the Wisconsin version of the ad. In it, a man addresses his “fellow seniors” as he says the election will determine their Medicare benefits. He says Medicare premiums have dropped 21 percent under Trump, but the program will change under the “Biden-Harris healthcare plan.”
“Protect your Medicare coverage. Vote for President Trump,” the man says.