U.S. Sen. Elizabeth Warren is now the third presidential candidate to run TV ads in Wisconsin, going up with spots that take shots at rival Mike Bloomberg and feature former President Obama praising her.
Warren’s campaign said the ads are running in Madison and Milwaukee, but declined to say how much it’s putting behind the buy.
One spot shows clips from Bloomberg’s TV spots as Warren tells viewers they’ve probably seen more ads from the former New York mayor than the rest of the presidential field put together.
“Big money is powerful, but it doesn’t always win,” she says before recounting her Senate victory in 2012, when Bloomberg endorsed her GOP opponent, then-U.S. Sen. Scott Brown, of Massachusetts.
The other spot features comments from Obama praising Warren in 2010 after he appointed her to oversee the Consumer Financial Protection Bureau. Among other things, he calls her “one of the country’s fiercest advocates for the middle class” and “very tough.”
Bloomberg has been advertising heavily in the state with tracking by FiveThirtyEight pegging his spending at $6.1 million in Wisconsin through Feb. 26. Meanwhile, Tom Steyer, who dropped out of the race over the weekend, put up $42,000 in TV ads in Wisconsin, according to the site.