Dem Alex Lasry launched the first two ads of his Senate campaign today while announcing to backers that he’s now raised more than $3 million since launching his bid.
A memo senior campaign adviser Mike Tate wrote to supporters doesn’t provide specifics of Lasry’s fundraising during the third quarter, which closed last week. Lasry reported raising just more than $2 million through the end of June, meaning he pulled in around $1 million during the latest period.
The memo also doesn’t say whether Lasry put any of his money into the campaign during the three-month period, and a spokesman didn’t immediately respond to an email seeking comment. The memo says the paid ad campaign will introduce Lasry to voters. The effort comes after Dem rival Mandela Barnes has released internal polling suggesting he has a significant lead on others seeking the party nomination.
Lasry’s campaign says the ad buy includes broadcast, cable and digital, but it declined to provide the full cost. Sources told WisPolitics.com the initial buy is for two weeks and will run statewide.
Both ads focus on the construction of the Milwaukee Bucks’ Fiserv Forum with the narrator saying in one spot it’s “more than a basketball court that nurtured a championship. The narrator in the other says Lasry, who’s on leave from his job with the team, “gets it done.”
Both ads also tout wages of $15 an hour at the stadium and 80 percent of the building materials coming from Wisconsin. The ad doesn’t include details about the $15 an hour wage claim. His campaign earlier this year clarified that the $15 an hour minimum wage for arena workers didn’t kick in until two years after the stadium opened.
“We said workers come first, $15 an hour pay and 80 percent of the building materials are going to come from Wisconsin,” Lasry says.
Milwaukee County Exec David Crowley then says Lasry “kept those commitments” before Milwaukee Ald. Jocasta Zamarripa adds, “Some politicians just talk. Alex got it done.” The spot also features former state Sen. Dave Hansen, D-Green Bay. He adds Lasry will “be a senator who works as hard as Wisconsin.”