Building Back Together, a group created to support Joe Biden’s agenda, is launching a multi-million dollar ad campaign in five states to promote the first 100 days of his administration.
The group said it will begin airing a 60-second ad on broadcast TV in select markets of Georgia, Nevada, Pennsylvania and Wisconsin. It is also doing digital ads in those four states and North Carolina that will target audiences on platforms such as Facebook, Instagram and YouTube.
The group didn’t disclose specifics about the buy in Wisconsin.
The TV ad touts several themes that have already popped up in spots run by the Democratic National Committee and others in Wisconsin: touting the 200 million vaccines administered; and the checks sent to working families.
The new spot also touts Biden’s infrastructure plan for “putting Americans back to work” building roads and bridges while upgrading power lines and creating a clean energy grid.
“You won’t hear him yelling or sending angry tweets because for Joe Biden, actions speak louder,” the narrator says to close the spot.
The 15-second digital ad also touts vaccines and checks along with “over 1 million jobs added. Zero angry tweets. No drama, just results.”
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