AdImpact data shows $55M in TV buys in governor’s race

Despite empty booths at Washington High School in Milwaukee's Sherman Park neighborhood on the city's north side, poll workers say they saw light, but steady turnout, but no lines by mid-afternoon on Election Day 2020. Photo by David Wise, Nov. 3, 2020.

 AdImpact has tracked nearly $55 million in TV buys in Wisconsin’s gubernatorial race since the primary, making it the most expensive general election contest in the country to date.
That includes a more than 2-to-1 overall advantage for Dems. That grows to nearly 3-to-1 when looking at the $21.4 million Dems have reserved from now through Election Day compared to $8.5 million on the GOP side...

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