Gov. Tony Evers has announced the first TV ad of his reelection bid, part of a $3.5 million buy running through early August.

The guv, who’s had a contentious relationship with GOP legislative leaders, says in the first ad that he’s “focused on bringing people together.”

The campaign said the ad buy includes every major Wisconsin broadcast market and will run statewide on cable. The buy begins tomorrow and runs through the Aug. 9 primary.

The 60-second ad is narrated by character actor J.K. Simmons. He opens it saying, “We’ve been through a lot in the last few years.”

Simmons says “our governor is determined to do what’s right for us” before adding Evers invested “over a billion dollars to help thousands of small businesses prevent layoffs and create jobs,” worked with Republicans and Dems to pass middle-class income tax relief to battle rising costs, fixed “our roads” and has the state’s public schools in the nation’s top 10.

Simmons adds the state has one of the lowest unemployment rates in its history and “billions in budget surplus.”

Evers then closes the spot, “Folks, there’s too much division in politics today. That’s why I’m focused on bringing people together to get the results that matter.”

Evers is going up on the air with his first ad around the same time that his predecessor did in 2018. Then-GOP Gov. Scott Walker launched the first ad of his reelection bid on May 1, 2018. The liberal One Wisconsin Now said that buy was $1.3 million through July, according to the archive.

See the release here.




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