The Senate Majority PAC and the Dem group Opportunity Wisconsin are going up on TV with more than $1.1 million in ads knocking U.S. Sen. Ron Johnson.

The Senate Majority PAC spot knocks the Oshkosh Republican as “up to his neck” in the Washington swamp, while Opportunity Wisconsin is hitting him over prescription drug prices.

A GOP buyer source told WisPolitics.com Senate Majority is spending $968,000 on broadcast, cable and satellite TV in the Green Bay, Madison, Milwaukee, La Crosse-Eau Claire, Wausau-Rhinelander, Minneapolis-St. Paul and Duluth-Superior markets.

By comparison, U.S. Sen. Ron Johnson’s first buy of his reelection bid was nearly $847,000 between broadcast, cable, satellite and radio. Johnson’s TV buy included the same seven markets, the source said.

Opportunity Wisconsin said its six-figure buy includes broadcast, cable, satellite and digital in the Green Bay and Wausau markets.

The GOP source tallied more than $102,000 on broadcast TV in Green Bay.

Johnson’s first TV ads addressed his decision to seek reelection and break his pledge to serve only two terms. The Senate Majority PAC says the real reason he broke the promise is because his net worth has doubled while he’s been in office.

The narrator says Johnson personally benefited from a “tax loophole” he pushed that helped wealthy Americans and his top donors.

“Ron Johnson’s deep in the swamp. Out for himself, not for us,” the narrator says to close the spot.

The latest ad from Opportunity Wisconsin, which has spent more than $3 million in ads targeting Johnson since early 2021, accuses the Oshkosh Republican of “standing in the way” of lowering prescription drug costs.

The narrator says Johnson took more than $1.4 million from the healthcare industry and is fighting “against giving Medicare the power to negotiate lower drug prices.”

“Ron Johnson is putting pharmaceutical companies before Wisconsin families who are struggling to afford prescriptions,” the narrator says to close the spot. “Tell Ron Johnson to stop letting the drug companies rip us off.”

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