The NRCC has reserved just more than $2 million in ads for this fall, the latest spending commitment in western Wisconsin’s 3rd CD.

The seat, held by retiring Dem Ron Kind, of La Crosse, since 1997, is rated among the most likely in the country to flip party control this fall. The National Republican Congressional Committee’s announcement is the latest spending commitment to the race.

The NRCC said it reserved just shy of $1.2 million in the Wausau market and $990,000 in La Crosse. The commitment is part of an initial $52 million buy nationally as Republicans look to flip control of the chamber.

The NRCC announcement comes six weeks after the GOP-aligned Congressional Leadership Fund announced it intends to spend $390,000 in the La Crosse-Eau Claire market and $333,000 in Wausau. That’s part of a $125 million national effort.

Meanwhile, the Dem-aligned House Majority PAC said in March it reserved $900,000 on TV and digital in Wausau and $780,000 in La Crosse. It’s part of a $100 million national buy.

The Democratic Congressional Campaign Committee late last week announced an initial buy of $21.4 million nationally. None of the buys included Wisconsin races, though the DCCC expected to add in more spending later.

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