AdImpact predicts $10.8 billion will be spent on political ads during the 2026 cycle, a 21% increase on the $8.9 billion it tracked in 2022.
That includes $253 million in Wisconsin, which will see an open guv’s race, as well as at least one competitive congressional seat. That includes $113 million projected for Wisconsin’s gubernatorial race and $40.5 million for legislative and down-ballot campa...
