GOP governor candidate Bill Berrien launched his second TV ad on Wednesday, saying he went “all in on Wisconsin” and again seeking to liken himself to President Donald Trump.
The spot is part of a previously announced $400,000 ad buy targeting conservative voters on cable, streaming services, digital and radio.
Berrien says in the new ad that at his manufacturing business, “At my manufacturing business, we hire American, build American, and take the fight to China.”
Berrien adds he’s an outsider and businessman who “puts America first, just like” Trump, saying he is running for governor to support the president’s agenda.
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He closes the spot, “Cutting taxes, cutting waste, and increasing wages for American workers. Together, we will make Wisconsin manufacturing great again.”
Since launching his campaign, Berrien has faced criticism from some Republicans over his past criticism of Trump and his support of Nikki Haley in the 2024 GOP presidential primary.
In his first ad, he also called himself a businessman and outsider like Trump.
