MillerCoors is pursuing more rigorous water use standards at its Milwaukee brewery in partnership with the Alliance for Water Stewardship.

AWS is a multi-stakeholder organization dedicated to supporting responsible water usage with three programs: a standard and verification system, membership in its official association, and training.

The MillerCoors Milwaukee Brewery is trying to be the very first brewery in the world to achieve certification to the AWS Standard.

“For the food and beverage industry, this is huge news,” said Matt Howard, director of AWS North America. “Those companies that are involved in conservation efforts tend to look up to the things MillerCoors does.”

Being so well-known for its environmental efforts already, MillerCoors seeking this certification sends a “really important signal” to the rest of the food and beverage industry, Howard says.

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