Election strategists seeking to win over ‘unicorn voters’ in November

As the state barrels toward midterm season, election strategists on both sides are working not just to fire up the base, but to win over the elusive “unicorn voter.”
Those voters, who label themselves as political moderates or independents, have supported leading Dem and GOP candidates — sometimes on the same ticket. They’re the Obama-Trump voters, and the ones who got behind both President Obama and Gov. Scott Walker back in 2012.
And election watchers say 2018 will bring another category of voters: those who back both Walker and U.S. Sen. Tammy Baldwin, D-Madison.
Still, a top Republican str...

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