Experts: Hospitality comeback relies on consumer confidence, vaccine
A full hospitality industry comeback relies on consumer confidence in both businesses and the effectiveness of new COVID-19 vaccines, experts told a Metropolitan Milwaukee Association of Commerce virtual event. A panel of hospitality industry leaders said they have been working to hold on to as many resources as they can throughout the pandemic in preparation for an effective vaccine, but almost every sector of the tourism and hospitality industry has suffered. Without assistance from federal and state governments soon, many businesses and artists will close their doors before guests, patrons and fans can return en masse, said VISIT Milwaukee President