MON PM Update: Group predicts $344 million in political ads this fall as new spots drop

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From WisPolitics.com ...
-- On the heels of AdImpact predicting $344 million will be spent on ads for Wisconsin races this cycle, a flurry of new spots are out in various state contests.
The AdImpact projection includes $159 million in the U.S. Senate race and $126 million for the guv's campaign.
The group, which tracks advertisements, based its projections on historical spending levels. It then adjusted the numbers for factors such as the costs to advertise in a media market and how much candidates reported for cash on hand, among other things.
The g...

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