Mayoral candidate Michael Sampson also in a new $2,000 social media ad campaign airing in the Milwaukee market says he’s ready to “bring an entrepreneurial mindset to city hall.”

Sampson, businessman and founder of event planning company Swarmm, in the 47-second ad says he believes he is the person to reform Milwaukee’s politics and provide solutions to the city’s problems.

“Insanity is doing the same thing over and over again, but expecting different results,” he said. “Milwaukee, this is our chance to get different results.”

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