Madison VC firm partner calls for young entrepreneurs to reset funding expectations
A partner with Madison-based Rock River Capital Partners says many young entrepreneurs in the state need to reset their funding expectations as they meet with venture capital firms. Speaking during a recent Wisconsin Technology Council meeting held at UW-Whitewater, Andy Walker explained coastal startup culture is “a lot more cutthroat” than the Midwest. When meeting with early-stage companies that aren’t a good fit for investment, he said he strives to be supportive but direct in turning them down. “A lot of times though, the second we give them a meeting, they think ‘I’m getting funded,’” Walker said, noting it takes