Startup company Washbnb does what many Airbnb hosts, vacation rental property owners and boutique hotel managers don’t necessarily have the equipment or time to do — laundry.  Founder and CEO Daniel Cruz figured that out for himself when he began renting out several units through Airbnb, only to discover the

Communication is critical in any healthy relationship, including the relationship between you and your body.  Think about how your body talks with you. Does it need energy? If it does, your stomach will grumble, begging you for food. Did your body overexert itself during a workout? You’ll feel fatigued and

After a year of historic social and racial turmoil, many corporations have committed to creating an inclusive and diverse workplace. But those pledges can fall short of accomplishing company goals due to a lack of diversity-focused hiring resources.

Fitchburg-based Nobbits USA LLC makes shoelaces that lessen the chances of knots coming untied. Nobbits makes shoelaces from polyester with raised dots — “nobbs” — formed from an adhesive on both sides of the shoelace. These nobbs create consistent tension throughout the lace stopping knots from coming undone and creating

In a world dominated by automation, Blue Line Battery has embraced the growth of technology in a way that avoids putting people and businesses at risk. Whitewater-based Blue Line Battery leaders believe they have developed a disruptive lithium-ion battery technology system that will significantly improve business processes and replace lead

To mitigate the changing climate and maintain a cleaner future, the world is increasingly turning to renewable energy. In the world of motors and generators, that means changing how electric power is generated.  Enter C-Motive Technologies, which focuses on making a new breed of electric motors and generators that are

The entertainment industry has increasingly become “on-demand” with movie, television and music streaming services. But in the business world, people still rely on real-time communication and meetings. Madison entrepreneur Jason Weaver found it difficult to align schedules with business contacts to have a live Zoom meeting or phone call to

As a young entrepreneur, Josh Massey witnessed the agony his grandmother experienced riding the Medicare vans to medical appointments and other visits from her rural Wisconsin home.  His grandmother was a frequent customer of this “old-school” van program, he said. “She would spend upwards of three hours each way from

Eau Claire-based UpStream provides wireless technology in order to eliminate the hassles of wired media presentations.  Founded in 2019, UpStream’s team of three is building the next generation of media presentation technologies. Their product, the Freedom platform, is a tool that allows for wireless streaming of content to different devices. 

Some entrepreneurs bite off more than they can chew. UW-Madison seniors Kit Chow and Aditya Singh Parihar knew what they were sinking their teeth into when they created Boosted Chews — a new way to capture America’s fondness for caffeine. Founded in November 2019, Boosted Chews produces a caffeinated snack

A recently founded therapeutic company has re-invented estrogen treatment to target hot flashes in menopausal women without the risk of post-treatment health issues. Hot flashes — a sudden feeling of warmth in the upper body that might be accompanied by reddening or sweating — is a common symptom of menopause.

Inefficient. clunky. extra work.  These are words that come to the mind of Bill Neill, co-founder of Talent Bandit, when he talks about the general state of the staffing industry.  Staffing is an old industry, and it has operated the same way for decades, according to Neill. A client receives

GoDiagnostics, or GoDx, was formed with the vision to “democratize diagnostics” so that all people can more quickly learn about infections that make them sick. The founder and chief executive officer of GoDx, Chang Hee Kim, and his team are in the process of gaining regulatory approval of their two