State Superintendent Tony Evers' campaign is spending at least $110,000 to run TV ads in the final weeks of the election, according to a WisPolitics.com check of FCC records.
The first spot is slated to run March 20 and some will be on the air through election day, April 4.
Evers faces Lowell Holtz, the former superintendent of the Whitnall and Beloit school districts, as he seeks a third term.
Evers campaign spokeswoman Amanda Brink declined to provide a copy of the ad or comment on whether any additional buys are planned. But she said the campaign "will be strongly communicating our message ...