Smart Choice MRI, a Mequon company that offers MRIs for $600 or less, has named a new CRO as it approaches the end of a February funding round.

The company now has 17 clinics across three different markets, and CEO Rick Anderson says it is continuing to look into new ways to expand.

“We did what we set out to do,” Anderson said. “We’re seeing rapid growth in terms of patient volume. Consumers now know they have a choice, and are actively engaged in health care decisions.”

Michael Bartholomew joined as chief revenue officer last week, replacing Mark Lupo. Anderson says Bartholomew was brought on to fill a need for “broader knowledge of the payer and employer space.”

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