|Contact: Amy Hasenberg, (608) 266-2839|
|2018 marks 115th anniversary of Harley Davidson, 10th anniversary of Harley-Davidson Museum|
|MILWAUKEE – Governor Scott Walker highlighted Wisconsin’s booming tourism industry at the Harley-Davidson Museum in Milwaukee today as part of Travel & Tourism Week. The Harley-Davidson Museum is one of Wisconsin’s top tourist destinations. This year marks the 115th anniversary of Harley-Davidson and the 10th anniversary of the Harley-Davidson Museum.|
“Popular tourist attractions like the Harley-Davidson Museum continue to be a key part of our state economy,” said Governor Walker. “Whether you’re looking to hit the road with fellow Harley-Davidson riders, explore one of our beautiful state parks, or visit one of our many family-friendly attractions, Wisconsin offers something for every kind of traveler.”
Compared to other Midwest states, Wisconsin ranks #1 in fun, family-friendliness, affordability, and a welcoming, worry-free atmosphere – key features for travelers choosing a vacation destination, according to Longwoods International. Wisconsin also ranks #1 compared to its Midwest competitors for beautiful scenery, fall colors, agritourism, great microbreweries, wineries and Native American culture (Longwoods International).
Wisconsin Tourism by the Numbers:
The Department of Tourism continues to market the Wisconsin brand of “fun” and authentic travel experiences in its marketing campaigns. The Department’s advertising campaign had a return on investment of 7:1, meaning for every $1 spent on advertising, $7 was returned to the state in additional tax revenue.
The mission of the Wisconsin Department of Tourism is to market the state as the Midwest’s premier travel destination for fun. To date, the Department of Tourism has earned 106 awards for marketing and public relations excellence since 2011. For more information, visit www.travelwisconsin.com.