Walker campaign: Launches statewide tv ad highlighting Gov. Walker’s efforts to combat the opioid crisis

Contact: Austin Altenburg
media@scottwalker.com

[Madison, Wis.] – Gov. Scott Walker’s campaign today launched a statewide television ad showing how under his leadership, Wisconsin is tackling serious problems for hard-working families. The ad features the governor and a family that overcame drug addiction talking about his bold, bipartisan efforts to end the opioid crisis through the H.O.P.E. (Heroin, Opiate, Prevention and Education) Agenda. The bipartisan agenda, led by State Rep. John Nygren, includes 30 bills the governor has signed into law.

“I’m proud to have worked alongside Gov. Scott Walker and lawmakers to pass into law the H.O.P.E. Agenda, our bipartisan legislative effort to combat Wisconsin’s drug epidemic,” Rep. Nygren said. “This is an issue all Wisconsinites care about because it touches so many communities in painful and tragic ways, and I know that with our efforts and the bravery of families like the Lyberts, we can save lives.”

The ad, which will also appear on digital platforms, features the Lybert family, Founders of Your Choice to Live, a nonprofit organization that educates the public about opioids. Wisconsin’s opioid crisis touches on a personal note for the Lybert family as their son, Tyler, struggled with addiction before getting clean. He is now sober and runs his own renovation business. Gov. Walker is fighting for families like the Lyberts, working on a bipartisan basis to save lives and help end the opioid epidemic.

You can watch the ad, entitled “To Save Lives” here. The ad begins:

Mom: Tyler was only 80 pounds. I had his funeral planned.

Tyler:  I was addicted for years. But we stuck together as a family and we fought back.

Dad:    We are the lucky ones. We still have our son.

Sister: And really that’s why we started Your Choice to Live, to help others.

Tyler: We need support, like Governor Walker’s H.O.P.E Agenda.

Gov. Walker: We’ve seen too many families devastated by addiction. Together, we’ve passed bipartisan legislation to reduce opioid abuse and increase drug treatment – to save lives.

The spot will appear on television as well as on a range of online and social media platforms. It’s the next in a series of ads the Walker campaign is running on the governor’s strong record of getting positive things done and his plans for more bold reform to keep moving Wisconsin forward.

See below for more information on Gov. Walker’s efforts to combat the opioid crisis in Wisconsin, and the Lyberts and their Your Choice to Live initiative.

Gov. Walker’s Record of Fighting for Wisconsin Against the Opioid Crisis:

Lybert Family & Their Your Choice to Live Initiative:

  • Sandi Lybert, a self-described mother of a recovering drug addict and alcoholic, co-founded Your Choice with her family – husband Rick and their children Ashleigh Lybert Nowakowski and Tyler Lybert.
  • The Lyberts are strong backers of the H.O.P.E. Agenda. They appreciate the wide-ranging reforms the governor and others are working on to battle the opioid epidemic and help more families like theirs.
  • Speaking at schools, with parents and community members, Your Choice works to promote their mission – providing awareness, prevention education, resources and support to youth, parents, schools and communities regarding alcohol and drug use.
  • Programs to address substance abuse among teens and young adults include Deadly Decisions, Playground to Pills and Stairway to Heroin Educational Series – a four-part prevention plan.
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