American Bridge: Announces latest $20 million investment in battleground paid media


‘Swing County Project’ to Build on Successful Efforts to Weaken Trump’s Support, Boost Biden with Key Constituencies in Michigan, Pennsylvania, and Wisconsin
Today, American Bridge announced its latest wave of advertising – a 10-week, $20 million paid media campaign to weaken Donald Trump’s support with seniors and the small-town, rural voters necessary to his reelection effort. The Swing County Project, which will run through the end of August, begins this week with TV and radio buys in Michigan, Pennsylvania, and Wisconsin. Digital buys will soon be added as...

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