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‘Swing County Project’ to Build on Successful Efforts to Weaken Trump’s Support, Boost Biden with Key Constituencies in Michigan, Pennsylvania, and Wisconsin

Today, American Bridge announced its latest wave of advertising – a 10-week, $20 million paid media campaign to weaken Donald Trump’s support with seniors and the small-town, rural voters necessary to his reelection effort. The Swing County Project, which will run through the end of August, begins this week with TV and radio buys in Michigan, Pennsylvania, and Wisconsin. Digital buys will soon be added as well.

The first ads of this latest campaign feature two seniors from Pennsylvania and Wisconsin, who voted for Trump, sharing their stories of why they’re supporting Joe Biden for President in 2020. The initial launch features a mix of 60 and 30-second advertisements TV spots per state.

Samples of the ads can be viewed here:

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“Donald Trump has never been weaker. Seniors are abandoning him in droves and in the key states of Michigan, Pennsylvania and Wisconsin, his disastrous response to the coronavirus has undermined his support with key constituencies who see this President lining the pockets of the wealthy while working families and rural communities get left behind,” said American Bridge President Bradley Beychok. “Our strategy of lifting up local voices and having neighbors talk to neighbors about why they can no longer support Donald Trump is already moving the needle in places he can’t afford to lose. This new ad campaign will build on those efforts and help ensure that Joe Biden becomes the next President of the United States.”

The buy includes TV/radio reservations in markets designed to reach American Bridge’s target voters, including Flint-Saginaw-Bay City, Grand Rapids/Kalamazoo/Battle Creek, Marquette, and Traverse City/Cadillac in Michigan; Erie, Harrisburg/Lancaster, Johnstown/Altoona, Pittsburgh, and Wilkes-Barre/Scranton in Pennsylvania; Green Bay/Appleton, La Crosse/Eau Claire, and Wausau/Rhinelander in Wisconsin.

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