MADISON – With the holiday season just around the corner, many consumers are gearing up for the gift-giving season. As you shop for holiday gifts this year, the Wisconsin Department of Agriculture Trade and Consumer Protection (DATCP) encourages you to keep an eye out for the Something Special from Wisconsin™ (SSfW) logo.
It’s easy to spot: the oval-shaped logo has a bright red background and white and yellow lettering, allowing you to easily identify a SSfW product. The sticker also carries a meaningful message: when you see it, you can be assured at least 50 percent of the item’s ingredients, production, or processing has come from right here in Wisconsin.
“Purchasing local Wisconsin goods is an easy way to make your holidays uniquely Wisconsin,” said 73rd Alice in Dairyland Julia Nunes. “The Something Special from Wisconsin logo lets you know that your money is staying here in the state to support our farmers, communities and local economies.”
With nearly 450 companies participating in the SSfW program, the logo can be found on everything from meats and cheeses, sweet syrups and candies, to soaps, candles, lotions, wreaths and more. This year, consumers can also select from eight different curated “Boxes of Fun” filled with high-quality Wisconsin products.
“This year, more than ever, it’s essential to support Wisconsin agriculture and related businesses through creative, enterprising programs such as Something Special from Wisconsin and Boxes of Fun,” said Lois Federman, SSfW director. “Each dollar spent is not only an investment in our state’s economy, but in its future.”
Boxes of Fun can be purchased online at https://somethingspecialwi.