Trek’s John Burke turns attention to presidential campaign with new book

John Burke
John Burke

The year 2020 started out precariously for Waterloo-based Trek Bicycle Co. But things turned prosperous for the company in early summer, as many people began buying bikes as a healthy way to exercise and enjoy the outdoors. 

Yet John Burke, president of privately held Trek, has more on his mind these days than soaring bicycle sales, which he predicted will broach $1 billion this year -- a new record. 

“It’s been an amazing year for Trek,” noted Burke.

But Burke is worried about the direction of the country and especially concerned about the fate of the planet.

Burke said he ...

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