Distillers find opportunity, innovation in pandemic

Driftless Glen

Wisconsin distilleries Driftless Glen and Wollersheim see opportunity and innovation amid the global pandemic. 

Baraboo’s Driftless Glen made a conscious effort about four years ago to push its bourbon to off-premise consumption, such as in liquor stores. When the pandemic hit, that decision paid off with 2020 wholesales surpassing those in 2019.  

“I think that people had to go to the liquor stores and buy the alcohol, and because we had made that effort … People bought local, they wanted to buy Wisconsin. We did great and so far knock on wood, we’re up almost double this ...

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