Distillers find opportunity, innovation in pandemic

Wisconsin distilleries Driftless Glen and Wollersheim see opportunity and innovation amid the global pandemic. 

Baraboo’s Driftless Glen made a conscious effort about four years ago to push its bourbon to off-premise consumption, such as in liquor stores. When the pandemic hit, that decision paid off with 2020 wholesales surpassing those in 2019.  

“I think that people had to go t...