JFC continues state tourism investment ahead of expected record-year

Devil's Lake State Park, Wisconsin/Travel Wisconsin
Devil's Lake State Park, Wisconsin/Travel Wisconsin

The Joint Committee on Finance voted to continue a $1.5 million addition to the Department of Tourism's base budget over the next biennium.

Acting Secretary Anne Sayers said that money will go toward new markets to remain competitive with other Midwest states. Tourism is in double the markets it was in 2019, and Sayers says it's good marketing sense to stay there.

Sen. Joan Ballweg, who serves on the JFC, said the tourism industry will play a vital role in reinvigorating the state post-pandemic.

"Although the Department of Tourism is a relatively small department, the tourism industry s...

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