Home » Archive » West Bend expands with Midwestern tribute
West Bend Mutual Insurance is expanding into new markets nationwide with a nod to its Midwestern roots.
Using the Silver Lining brand, West Bend is branding new markets in Southeast and West with a tribute to its home turf. Short ads and a company film highlight neighbors helping neighbors after last year’s historic derecho that slammed a sizable chunk of Iowa and other Midwestern states.
“Weath...
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