In the first TV ad of his campaign, Cavalier Johnson says making Milwaukee safer is his No. 1 priority “as your new mayor.”

Johnson’s campaign said the ad will run on Milwaukee broadcast TV as well as online. The campaign said it’s spending six figures on the buy.

Johnson narrates the spot, recounting growing up in dangerous neighborhoods and being forced to more “again and again.” He then says it’s why he “fought to make good change possible for everyone,” working in the community and on the Common Council.

Johnson closes the spot asking viewers to “join me to change Milwaukee for the good.”

See the release here.

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