Dem U.S. Senate candidate Alex Lasry released a new TV ad featuring his family in which he vows to be a “relentless supporter of a woman’s right to choose.”

The campaign said the initial buy is six figures and will run statewide.

The ad features Lasry with his wife, Lauren, and daughter, Eleanor. Lauren says Alex will “always fight for working families” by making paid leave available and health care more affordable. Alex promises to “get more money in the pockets of working people and lower costs.”

“Alex is exactly the kind of ally Tammy Baldwin needs in the Senate,” Lauren says.

Alex then closes the spot, “So I approve this message because we have to do better than having Ron Johnson as our Senator.”

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