Dem U.S. Senate candidate Tom Nelson released the first paid ads of his campaign, including radio spots running on a liberal radio show.

The campaign declined to say how much it spent on the buy. It includes ads on Devil’s Radio, which runs in the Madison, Milwaukee and central Wisconsin markets.

The radio spots include one in which Nelson, the Outagamie County exec and a former state lawmaker, won six times in a Trump county “because I’m a proven progressive who fights for workers.”

In another, Nelson says he’s just “the son of a Lutheran pastor” and not a millionaire like U.S. Sen. Ron Johnson, R-Oshkosh, and two-thirds of the Senate’s members.

The digital spots focus on the paper industry, including one in which Nelson knocks a company that shut down a plant, eliminating 300 jobs, because officials said they couldn’t compete in the markets they serve on a cost basis.

“What the hell are they talking about?” Nelson says. “It’s always about the money and the profits. It’s never about the people. How do we thank the workers? We fire them. And that’s the type of attitude people like Ron Johnson have.”

See the release here.

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