The National Republican Senatorial Committee and the Wisconsin GOP announced a seven-figure campaign aimed at increasing Republican traction with Hispanic and Latino voters.

The plan, called Operación ¡Vamos!, is meant to increase Hispanic and Latino voter turnout in key battleground states such as Wisconsin ahead of the November elections. Republicans have been angling to retake majorities in the House and Senate since Dems took control of Congress after the last presidential election.

Republican Party of Wisconsin Executive Director Mark Jefferson told RPW and NRSC have made similar moves to engage Hispanic voters in the past. But he said this effort is different because it “comes earlier in the cycle, represents a partnership with more groups, and is a larger investment.”

“We look forward to working hand-in-hand with the NRSC and RNC to build on the historic gains that Republicans forged with Hispanic voters in 2020,” he said.

Democratic Party of Wisconsin Chair Ben Wikler told Dems such as Gov. Tony Evers are taking action to help improve the lives of Hispanic and Latino voters rather than just talking about it.

“Unfortunately, every time it matters most, the Republican Party abandons Latino voters, seeking to divide Wisconsinites by ethnicity and exploit that division for political gain,” Wikler said. “Rather than empty advertising, Democrats hope Republicans will join them to deliver results that mean something in the lives of Latinos in Wisconsin.”

See the NRSC press release here.

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