Washington, D.C. – Last week, the NRSC and the Republican Party of Wisconsin announced “Operación ¡Vamos!,” an investment in Hispanic field and communications programming that will enable the NRSC and WISGOP to share the Republican message with voters in Wisconsin for the midterm election.

Operación ¡Vamos! will focus on sharing the GOP’s opportunity agenda for hardworking families and help Republicans take back the majority this November.

For more information on Operación ¡Vamos! click HERE.

Wisconsin Public Radio: New Republican initiative seeks to make inroads with Latino voters in Wisconsin

Republicans are looking to attract Latino voters with a new initiative in key swing states ahead of this November’s elections, including Wisconsin. Operación ¡Vamos! is a seven-figure investment by the National Republican Senatorial Committee and the Republican Party of Wisconsin.

“Republicans have made inroads with Hispanic Wisconsinites by connecting with them over the issues that matter — the economy, education, and safer communities,” said Republican Party of Wisconsin Chair Paul Farrow in a statement.

Geraldo Cadava is a professor of history and Latina and Latino studies at Northwestern University and author of “Hispanic Republican: The Shaping of an American Political Identity, from Nixon to Trump.” Republicans are investing in swing states across the country, he said.

“In a lot of these places, the elections will be decided by fairly tight margins,” he said. “The Latino population in all of the states that they’re investing in is big enough to tilt elections one way or the other.”

Wisconsin’s Hispanic population grew by more than 30 percent over the last decade, according to data from the 2020 census.

Many people assume all Latino voters are Democrats, Cadava said, but historically that hasn’t been the case. Between a quarter and a third of Latinos have voted for Republican candidates over the last 50 years, he said. Now, Cadava said, Republicans are looking to connect with Latino voters on the issues they care about.

“Republicans do believe that there are Latino votes out there to be won, and that they can be persuaded by talking a lot about how Republican issues align with the values of Latino voters,” Cadava said.

The initiative continues an ongoing push from Republicans to court Wisconsin Latino voters. In September, the Republican National Committee opened an office on Milwaukee’s south side. In January, Republican U.S. Sen. Ron Johnson held a roundtable discussion with members of Milwaukee’s Republican party.

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