Dem Brad Pfaff has aired the first TV ad of his general election bid for the 3rd CD, featuring his wife and daughter.

A spokesman for the Onalaska state senator’s campaign told WisPolitics.com the spot will run in the La Crosse market, but didn’t immediately provide details on how much was spent on the ad.

The ad recounts Pfaff’s wife Betty’s complicated pregnancy with their daughter Lizzie.

“When we got pregnant with Lizzie, we were so excited. So when the complications started, it was really scary,” Betty says.

“We never considered ending the pregnancy, but those are the kinds of decisions only a family can make,” Pfaff says. “But Derrick Van Orden wants the government to do it — banning all abortions, even when a woman’s life is at risk.”

Pfaff is running against Republican opponent Van Orden in the November general election for the seat of retiring U.S. Rep. Ron Kind, D-La Crosse.

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