In the latest episode of “Talking Trade,” E.M. Wasylik Associates Managing Director Ken Wasylik discusses his approach for reaching new international markets.
He highlights how the COVID-19 pandemic has impacted those efforts, such as meeting and forming connections with clients.
“Whether it’s a trade mission, trade venture -- basically sending some sales person to that particular market, and that’s how you built it pre-pandemic,” he said. “During the pandemic, that whole travel, that section stopped. You just couldn’t do it.”
Whether it’s developed through meeti...
Please log in to access subscriber content.
If you don't have a subscription, click here for a WisPolitics free trial and to view the different subscription options.