La Crosse, WI – Americans for Contraception (AFC) today launched a new ad campaign confronting Wisconsin Republican Representative Derrick Van Orden over his refusal to support the Right to Contraception Act. Birth control is a fundamental right, supported by 90 percent of Americans. 

Using tested and targeted approaches, AFC’s campaign urges Wisconsinites to call on Van Orden to change his stance and back this crucial and deeply popular legislation that would protect the right to birth control, including the pill, condoms, and IUDs. 

  • The “Beth’s IUD” ad tells the story of Beth using an IUD to manage her endometriosis, highlighting how Van Orden’s inaction to date puts basic health rights at risk.
  • “Turn Your Back is a 15-second spot urging Wisconsinites to hold Van Orden accountable for failing to support the Right to Contraception Act by contacting him with a demand to change his position.

Watch the Ad Here: (WI-03) Brian: “Derrick Van Orden, ‘Protect Our Freedom'”

Transcript of the Ad:

Brian: “As a parent, you worry about your child’s future—that’ll never change. That’s why I cannot believe that Representative Derrick Van Orden won’t sign on to the Right to Contraception Act. It’s a simple bill that protects our right to condoms, the pill, and IUDs. Ninety percent of Americans support contraception. Our freedoms are under attack from extremists. Call Representative Van Orden—tell him to sign on to the Right to Contraception Act.”

Statement from Chris Fleming, spokesperson, Americans for Contraception:


“Representative Derrick Van Orden’s current failure to support the Right to Contraception Act is an insult to every Wisconsinite who values their health and freedom. Birth control is a fundamental right supported by 90 percent of Americans, regardless of political affiliation. Wisconsin leaders should choose freedom over extremism and stand with those who fight for our reproductive rights. It’s time to hold Derrick Van Orden accountable by demanding that our leadership prioritizes our reproductive rights.”

Americans for Contraception is dedicated to safeguarding and expanding reproductive rights. In 2024, AFC is focused on passing the Right to Contraception Act by pressuring lawmakers who have opposed or refused to support it. Our goal is to shift their positions in favor of contraception rights and secure the support needed to pass this essential legislation. Despite previous setbacks, through consistent, strategic pressure, we seek to ensure that the right to contraception — backed by the overwhelming majority of Americans — gets codified into law.

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