Gov. Evers, Department of Tourism: Announce Wisconsin tourism sees another record-breaking year

Tourism generated $25 billion in total economic impact in 2023, surpassing state’s previous record for the second year in a row
MADISON — Gov. Tony Evers today, together with Wisconsin Department of Tourism Secretary Anne Sayers, announced Wisconsin’s tourism industry saw another record-breaking year in 2023. According to 2023 economic impact data, the tourism industry generated $25 billion in tot...

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