State tourism sets another record in 2023 with $25B impact

Tourism in Wisconsin had a record-high $25 billion economic impact last year, marking a 5.4% increase over the previous year’s record of $23.7 billion.  State officials yesterday announced tourism industry data for 2023, showing Wisconsin had 113 million visits last year. That’s 2 million more than in 2022, and includes a record 46 million overnight visits.  Overnight visitors spend nearly th...