State tourism sets another record in 2023 with $25B impact

State Tourism Sets Another Record In 2023 With $25B Impact 20240611 172337 0000

Tourism in Wisconsin had a record-high $25 billion economic impact last year, marking a 5.4% increase over the previous year’s record of $23.7 billion. 

State officials yesterday announced tourism industry data for 2023, showing Wisconsin had 113 million visits last year. That’s 2 million more than in 2022, and includes a record 46 million overnight visits. 

Overnight visitors spend ne...

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