WHITEFISH BAY, Wisc. — On Sunday, Bill Berrien, a former Navy SEAL, Wisconsin Manufacturer, and candidate for governor, joined UpFront to discuss his campaign with WISN’s Matt Smith.
In an extensive interview, Bill discussed a wide array of topics from why he chose to jump into the race for governor to his plans for Wisconsin’s future. Check out the highlights below:
Bill’s Vision for Wisconsin: “I have the vision for making Wisconsin literally ground zero for the reindustrialization that he’s [Trump’s] trying to lead in the country. I mean, nowhere else in the country is it more likely. We’ve got a 125-year-old manufacturing ecosystem. We have a highly trained, highly trainable workforce. You have the tariffs that are incentivizing businesses to consider investing in the country. And now you have the One Big, Beautiful Bill Act that, it’s like a Black Friday sale, a factory expansion, no coupons required, between all the business incentives in manufacturing.”
Supporting President Trump: “To set the record straight, since 2016, my wife and I have supported Donald Trump in every election — 2016, 2020, 2024,” Berrien said. “Voted for him and financially supported.”
Wisconsin’s State Budget: “I think that budget compromise indicates all the more why we need to have a strong conservative Republican in the governor’s mansion so that you don’t have to give and take on so many of those things that don’t further the conservative vision for Wisconsin. So really it speaks all the more of why we need to have a Republican governor and extend the majorities in the Legislature.”
Bill’s Plan to Win: “That is really the end goal, we need to get a conservative Republican in the governor’s seat, and also one who thinks not just about winning the governor’s seat, but thinks about leadership for the party statewide, because that leader has to be an individual who’s willing to look across all 72 counties, down to the precinct level in a military-like fashion,” Berrien said. “Taking pages out of the Democratic playbook, a fundraising machine to help candidates up and down the ticket to win down to the lowest level up to the highest.”
Watch Bill’s full interview with Matt Smith on UpFront here.
