Dane County Exec Agard: Celebrates record tourism spending in Dane County

Partnerships and Local Attractions Drive $1.55 Billion in Direct Visitor Spending MADISON – Dane County Executive Melissa Agard today celebrated a record-breaking year for tourism in Dane County, as new data released by Tourism Economics shows that direct visitor spending reached $1.55 billion in 2024—a 3.8% increase over the prior year. Dane County welcomed 9.2 million visitors last year, helping...