Gov. Evers, Department of Tourism: Third record-breaking year in a row for Wisconsin tourism, shattering records for visitors and revenue

Wisconsin tourism saw a record-high $25.8 billion in total economic impact in 2024, welcomed a record-breaking 114.4 million visits, and generated a record $1.7 billion in state and local revenue  
Contact: GovPress@wisconsin.gov 
MADISON — Gov. Tony Evers, together with Wisconsin Department of Tourism Secretary Anne Sayers, today announced Wisconsin’s tourism industry in ...

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