MILWAUKEE – A new Marquette Law School Poll survey of Wisconsin finds that large percentages of registered voters remain unfamiliar with the candidates for the Wisconsin Supreme Court and the state superintendent of public instruction less than a month before the April 1 elections.
Among registered voters, 38% don’t offer an opinion on state Supreme Court candidate Brad Schimel, former state Attorney General, saying they haven’t heard enough about him or they don’t know if they have a favorable or unfavorable opinion of him. Considerably more, 58%, say they don’t have an opinion of Schimel’s opponent, Susan Crawford.
In the election for state superintendent of public instruction, 64% lack an opinion of incumbent Jill Underly and 71% haven’t heard enough about her opponent, Brittany Kinser.
This Marquette Law School Poll survey was conducted Feb. 19-26, 2025, interviewing 864 Wisconsin registered voters, with a margin of error of +/-4.6 percentage points. To cover more topics a number of items were asked of a random half-sample of 432 registered voters with a margin of error of +/-6.6 percentage points.
Awareness of the candidates is greater among those who say both that they are certain to vote in the election and that they are very enthusiastic about voting. Table 1 shows the relationship between certainty of voting and enthusiasm for each candidate, as well as the favorable and unfavorable opinions for each. Those very enthusiastic to vote are somewhat more familiar with each candidate than the separately measured group of those who say they are certain to vote. Schimel is the best-known candidate, followed by Crawford, Underly, and Kinser for both those certain to vote and those very enthusiastic. Kinser has the most positive net favorability, followed by Crawford, Underly, and Schimel.
