“Tonight, President Trump confirmed what we continue to hear from Latino voters: he is clearly disconnected from the economic struggles facing working people. Instead of focusing on the rising cost of living, skyrocketing rent, or the affordability of groceries and healthcare, he delivered more empty promises. Latino voters aren’t buying it.

“Ournew polling shows that Latino voters’ number one priority is, by far, lowering the cost of living. They want their leaders to tackle this issue head on – addressing the cost of basic expenses like groceries, rent, prescription drugs, and more. But instead, President Trump has ignored their concerns with his cost-raising trade war that just today could add$12,000 to the cost of buying a car or truck, make construction materials more expensive, and drive up prices at the grocery store. President Trump had a choice on these tariffs, and he chose the path that will make life less affordable.”

“While Latino families worry about affording basic necessities, Trump is focused on his expensive, impulsive and reckless tariffs, handing tax breaks to billionaires like Elon Musk, and using Musk’s DOGE to slash programs that equip working families with the tools and opportunities to build a good life. As a result, Latinos are sending a clear message: after just six weeks, they are overwhelmingly rejecting the Trump-Musk agenda of putting the wealthiest ahead of everyone else’s chance to succeed.”

Earlier this week, Somos Votantesreleased the first post-election poll on Latino voters, providing the earliest and most comprehensive insights into how this pivotal voting bloc perceives the Trump administration and economy in the wake of the 2024 election. 

Key poll findings include: 

  • Trump’s economic agenda is deeply unpopular – including majorities who strongly disapprove of Musk’s DOGE (60%), Trump’s tariffs agenda (60%), and tax cuts for the wealthy (60%). 
  • Economic concerns dominate Latino voter priorities, with 67% rating the U.S. economy as poor and only 14% saying they live comfortably. The cost of living is by far their top concern (50%), followed by healthcare, jobs, and retirement security.
  • And Latino voters believe Trump is not focused on their concerns – instead, they perceive his attention to be on the border and immigration issues while neglecting inflation, jobs, and healthcare—the most important concerns for Latino families. While over half of Latinos polled rated inflation and the cost of living as a top concern, only 17% of Latino voters polled thought Donald Trump was actually focused on that issue.
  • Trump is underwater with Latino voters by double-digits, holding a net -12 favorability rating (55% unfavorable), with nearly half (47%) feeling “very unfavorable” toward him.
  • Elon Musk is even more unpopular with Latino voters, with a net -16 favorability rating by name and a net -17 with introduction.

Melissa Morales is Founder and President of Somos Votantes and Somos PAC, organizations that are aimed at empowering Latino voters to actively participate in our nation’s democracy by engaging in community-based actions. Through her work at Somos, Melissa has played a key role connecting with Latino voters and engaging with them on the issues they care most about, especially in battleground states like Nevada, Arizona, Michigan, Wisconsin, North Carolina, Pennsylvania, Georgia, and Texas. Before founding Somos Votantes and Somos PAC, Melissa held many influential roles, including Research Director for Equis Research, Executive Director of SEIU Florida, and 2018 Win Justice Florida State Director. In 2016, she managed IE Programs for that year’s Presidential Campaign. Melissa has been instrumental in supporting progressive candidates and helping restore voting rights to disenfranchised voters nationwide.

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