Washington, D.C.– The Republican State Leadership Committee’s Judicial Fairness Initiative (JFI) is launching two new ads for the 2025 Spring Election in Wisconsin’s State Supreme Court race between Brad Schimel and Susan Crawford. These 30-second advertisements highlight how Wisconsinites support commonsense policies such as safer communities, secure borders, and keeping men out of women’s sports. They also argue that Crawford could roll back these initiatives if elected to the bench, while also driving home the importance of getting out to support Brad Schimel.
The new ads are part of JFI’s $2 million investment in the race that includes spending on television advertising, a statewide mail initiative, and a strong digital effort to engage conservative voters across Wisconsin. This campaign is part of a broader commitment that JFI announced earlier this year to support conservatives in key state supreme court races nationwide in 2025-2026.
“Wisconsinites have sent a clear message: they want commonsense restored in our politics. This starts with embracing the policy agenda of the Trump administration to put Wisconsin and our nation back on the right path,” said RSLC-JFI President Edith Jorge-Tuñón. “Should Susan Crawford be elected to the bench, she would align herself with the far left, consistently working to undermine both the Trump administration and state Republicans at every turn. What Wisconsinites truly need is a justice committed to upholding the rule of law and who is aligned with the Trump agenda. Supporting Brad Schimel over Susan Crawford is the only way to ensure a brighter, more prosperous future for Wisconsin.”
Watch “Needs us” HERE.
TRANSCRIPT
Narrator: What if you don’t vote on April 1st? It would be like Trump never won, with the far-left in control of our country. If we stayed home, then that could have been our reality, and if we don’t vote now on against liberal Susan Crawford, it could be. Last year, we showed up for Trump, and he won.
News Anchor: Donald Trump won by exceeding expectations.
Narrator: President Trump needs us again. Vote for Brad Schimel on April 1st.
Watch “Buzzkill” HERE.
TRANSCRIPT
Woman 1: Liberal Susan Crawford is a buzzkill.
Woman 2: She’s not right for Wisconsin.
Woman 1: She’s the last thing that we need.
Man 1: Because we just voted for Trump.
Woman 3: To get men out of women’s sports
Man 2: Criminals and illegal immigrants off our streets
Man 1: We voted for common sense.
Man 2: And liberal Susan Crawford she could roll it all back.
Woman 1: She’s against everything we just voted for.
Man 2: We don’t want Susan Crawford.
Woman 3: Not in Wisconsin.
Woman 2: Susan Crawford is wrong for Wisconsin.
Background
In a memo to donors earlier this year, the RSLC’s Judicial Fairness Initiative stressed the importance of state supreme court races in 2025-2026, outlining its strategy and commitment to winning these contested races. The memo also noted how state judges and justices often rule on whether to implement critical legislation passed by state lawmakers along with highlighting how state supreme courts are becoming the final arbiter of the state and congressional redistricting process.
ABOUT JFI
Led by Barack Obama and Eric Holder, Democrats are fighting to transform the traditional role of the judiciary from an arbiter of the facts and the law to an advocate for the liberal political agenda. The RSLC’s Judicial Fairness Initiative (JFI) is the only national political effort focused exclusively on halting this transformation by protecting the election and selection of state court judges. JFI provides critical information about judicial candidates in an environment where voters are routinely left in the dark about a candidate’s qualifications for the bench. JFI fills that gap by providing the facts and analysis voters need to cast informed votes for judicial office. Since its formation, the Judicial Fairness Initiative has raised and spent more than $29 millionand engaged in states across the country, including Arkansas, Illinois, Louisiana, Michigan, North Carolina, Ohio, Pennsylvania, West Virginia, Wisconsin, and more.
